Casino Affiliates Sites 101 – Pt1. the Basics

May 22nd, 2011 by admin

Online casinos provide terrific opportunities for enhancing profit potential. One way that this is achieved is by the creation of casino affiliate sites. However therein rests the problem. These online promoters and marketing sites sometimes engage in overkill with casino brands.  This is the result of excessive marketing of both the good and the not-so-good casinos. There is a great degree of unchecked activity in the online gaming realm, but many affiliate programs have strict terms and conditions which need to be adhered to. The market can be flooded by affiliate sites, so clear guidelines are necessary. If a leading online casino decides to open up to affiliate marketing, then the affiliate casino site will need to comply with multiple regulations.

The Nuts & Bolts of Casino Affiliate Programs

There are multiple resources for affiliate casino sites. The websites that actually host these affiliate programs need to be fully compliant or familiar with all manner of issues relating to jurisdiction, marketing of casino content, gambling legality and general casino legislation. Affiliate managers are in abundant supply. These are the folks who have an intimate knowledge of the gaming market and the players catered to. There are several pre-requisites when considering affiliate marketing programs. These include the following:

• Ideally these programs should only promote regulated and accredited online casino sites
• They should be sufficiently popular that they are respected in the gaming realm
• Affiliate programs should be checked for safety, fairness and honesty
• Treatment of both new and existing players and customers is equal
• Their player/customer response and turnaround times are rapid
• Fairness, credibility and transparency are key criteria

The Requirements for Creating Casino Affiliate Sites and Hosting Them

New casino affiliate programs and their corresponding landing pages have to be in compliance with the terms and conditions of the hosting company and its guidelines. It’s essential that the hosting website provider is okay with casino-content on its servers. Failure to comply with this could result in the casino affiliate site being shut down. When it comes to banners and marketing, it’s true that certain sites such as Adsense do not allow for gambling-related content. Third party banners should comply with guidelines as set out by the site host. Because casino affiliate programs re-route traffic to online casinos, it’s imperative that affiliates get paid. This is done by way of clicks and re-routing via online IDs. The correct ID should be attached to the links. And for the purposes of cash and payments, it’s of paramount importance that all payment information is listed as correct. Invoices should be sent by email, regular mail and/or fax to avoid errors.